You are currently viewing Adding a Video Guarantees 30% More Views To Your Amazing Real Estate Listing !

Adding a Video Guarantees 30% More Views To Your Amazing Real Estate Listing !

Adding a video to a real estate listing can be highly beneficial and can positively impact the sale of a property. Videos provide an immersive and dynamic experience that can capture the attention of potential buyers, showcase the property’s features more effectively, and offer a better sense of its layout and flow. Here are some reasons why adding a video can be advantageous:

  1. Engaging Visual Experience: Videos provide a more engaging and interactive experience compared to static photos. They allow potential buyers to virtually explore the property, getting a better feel for its ambiance and layout. Videos can convey a sense of scale, depth, and overall atmosphere that static images may not capture as effectively.
  2. Highlight Key Features: Videos enable you to showcase the property’s unique and desirable features more comprehensively. You can include smooth camera movements to guide viewers through different rooms and highlight specific details, such as architectural elements, interior design, or high-end finishes.
  3. Emotional Connection: Videos have the potential to evoke emotions and create a stronger connection with potential buyers. By incorporating music, narration, or even testimonials, you can create a compelling narrative that resonates with viewers and helps them visualize themselves living in the property.
  4. Increased Reach and Engagement: Videos have become increasingly popular in online searches and social media platforms. Including a video in your listing can attract more attention, increase engagement, and potentially reach a larger audience of interested buyers.
  5. Differentiation from Competing Listings: In a competitive real estate market, a well-executed video can set your listing apart from others. It demonstrates a higher level of professionalism and attention to detail, making your property more memorable and appealing to potential buyers.

When creating a real estate video, ensure it is well-produced, showcases the property accurately, and aligns with the target audience and property’s overall marketing strategy. Professional videographers or real estate marketing experts can assist in creating high-quality videos that effectively highlight the property’s unique qualities and generate interest among potential buyers.

Here are the 2 types of videos you can make:

  1. Simple Walk-Through Video: A walk-through video provides viewers with a realistic representation of the property’s layout and flow. It typically involves a continuous shot or a series of shots that guide viewers through the property. This type of video can be effective in giving potential buyers a clear understanding of the property’s size, spatial arrangement, and overall feel. Walk-through videos are often more cost-effective and can be created using handheld devices or basic video recording equipment.


  1. Professionally Shot and Highly Edited Video: Professionally shot and highly edited videos typically involve higher production values, including professional cameras, lighting, sound equipment, and post-production editing. These videos can offer a more polished and visually appealing presentation of the property. Professional videographers may use techniques such as drone shots, cinematic camera movements, and creative editing to enhance the video’s visual impact and storytelling. Such videos can create a sense of luxury, exclusivity, and attention to detail.

While a professionally shot and highly edited video may potentially make a stronger impression on viewers, it’s important to consider the target audience, the property’s unique selling points, and the overall marketing strategy. Both types of videos can be effective in different scenarios, and the choice depends on factors such as the property’s price range, location, target demographic, and the desired brand image.

To determine which real estate video type may be more effective for your specific property, it can be helpful to consult with real estate professionals, marketing experts, or agencies with experience in your target market. They can provide insights and recommendations based on their expertise and industry knowledge. Additionally, analyzing past performance data and conducting A/B testing with different video types can also provide valuable insights into which format resonates more with your audience and drives better sales conversion.

Here is another helpful real estate article “Choosing the right Real Estate Agent in Estonia: A guide to what matters

Leave a Reply